
Jim Lake (Photo by Margaret Albaugh/Bloomberg)
Faith-Based Fund. Jim Lake, a devout Christian from Washington state, recently redefined his investment strategy. Guided by a financial adviser, he moved his portfolio into faith-oriented funds, including those managed by GuideStone Funds. This Texas-based firm, founded over 100 years ago, manages about $24 billion in assets and serves primarily Southern Baptist retirees. It has also gained traction among new faith-driven investors like Lake and his wife.
The Rise of Faith-Based Investment Coalitions
GuideStone is part of a growing coalition of conservative Christian investors. These investors are using their shareholder influence to challenge corporate practices, such as supporting Pride events or reimbursing employees for abortion-related travel. They are also confronting banks accused of closing accounts based on political or religious views.
Will Lofland, who leads shareholder advocacy at GuideStone, estimates that half a trillion dollars are invested in conservative faith-based funds. This influence extends across private funds, state pension funds, and more. Key players in this coalition include Inspire Investing, the leading faith-based ETF manager, as well as Republican state treasurers and organizations like Alliance Defending Freedom. Faith-Based Fund
The Growth of Faith-Based Funds
While faith-driven investing has been around for decades, conservative faith-based funds are gaining momentum. This trend has been fueled by the rightward shift in U.S. politics and a growing resistance to diversity, equity, and inclusion (DEI) programs.
More everyday investors are showing interest in faith-based funds. Tim Macready of Brightlight, an advisory firm, notes that assets in these funds surpassed $100 billion last year. Over three years, net inflows grew by 12%. Inspire Investing alone saw a net gain of $334 million in assets last year.
GuideStone’s Advocacy and Future Plans
GuideStone has expanded its role beyond managing Baptist church pensions. The firm is now actively engaging in shareholder advocacy. As progressive groups have ramped up shareholder proposals, GuideStone has voted its shares to reflect its values.
In late 2023, GuideStone supported a proposal asking Microsoft to report on compensation gaps related to reproductive and gender dysphoria care. Although the proposal received only 1% of votes, Lofland stressed the importance of building a larger coalition to increase their influence.
Looking ahead, GuideStone plans to focus on the issue of “debanking” in 2025. This refers to the practice of financial institutions closing customer accounts based on perceived risks related to legal or reputational concerns. GuideStone intends to press financial institutions on this issue to protect religious freedoms in the financial sector.
For more in-depth analysis of faith-based investing and its impact on corporate America, visit JacobiJournal.com. Additional information on this topic can be found in the original report by Bloomberg.